Business and Management SL IA (7)

본 문서는 2020년 작성된 IA로 7점을 받았습니다.

선정한 Research question은 To what extent Marketing strategies adopted by Xiaomi helped them to establish in the Indian smartphone market? 입니다.

주제가 Marketing strategies인 만큼 사용한 tools는 Ansoff Matrix와 4Ps of Marketing입니다.
엄청 디테일하고 수준급으로 분석을 하여서 무조건 7점을 확신한 IA 중 하나입니다.

[본문내용]

Introduction

The Xiaomi Corporation came up like a bolt out of the blue within a few years after the establishment. It was founded by Lei Jun in April 2010 and headquartered in Beijing, China. Currently, Xiaomi products are available in more than 80 countries. It spread worldwide by investing in smartphones, laptops, bags, earphones, TV, and other various products and it is committed to continuous development, concentrating continuously on quality and efficiency. Therefore, it resulted as the largest Chinese electronics company with the highest market share in the Indian smartphone market by 28.6 percent and the distinguished amounts of annual shipments with 43.6 million units. However, there was a slump in the growth compared to previous years to 9.2 percent in 2019 from 2018 according to the IDC report…

• 총 페이지수: 17 pages
• 과목명: Business and Management
• 주제: To what extent Marketing strategies adopted by Xiaomi helped them to establish in the Indian smartphone market?
• The file is in Word format.