Business Management SL IA 7점 | 2021 May

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본 문서는 2021 May Exam에 제출한 Business Management SL IA 입니다. 복잡하지 않은 구성으로 짜여 있어 참고할 떄 도움이 될 겁니다.

과목: Business Management SL
주제: To what extent is the release of Disney Plus(Disney+) by the Walt Disney Company a successful business strategy?

 

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Introduction of the Walt Disney Company

The Walt Disney Company is an American entertainment business. It holds major businesses including ABC, Pixar, ESPN, 20th Century Fox, and Marvel Entertainment. It was founded by Walt Disney and is widely known for its animated films, TV shows, Disney World, and more. It started its production of films in 1927 and still produces diverse content.

 

Introduction of Disney+

The Walt Disney Company launched a paid streaming service called Disney+ in November 2019. The new service offers content from Disney, Pixar, Marvel, Star Wars, National Geographic, and 20th Century Fox. The service is provided to subscribers with a monthly subscription cost of $6.99 and an yearly subscription of $69.99. Additionally, Disney+ offers exclusive original content including a Star Wars TV series, a retelling of the “Lady and the Tramp”, “Black is King” etc. The program also offers ‘Premier Access’ that grants early access to films such as “Mulan”, which costs $29.99 with extra payment.

Contrary to popular belief, a high portion of Disney’s revenue is collected through its toys and theme parks, not its content.5 Disney is divided into four different sections…

 

  • 총 페이지수: 16 pages
  • 과목명: Business Management
  • 주제: To what extent is the release of Disney Plus(Disney+) by the Walt Disney Company a successful business strategy?
  • The file is in PDF format.
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Business Management SL IA 7점 | 2021 May

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