Business&Management (BM) HL IA 7점

본 문서는 2023년 IB에 제출되여 최종 7점을 받은 IB Business and Management HL IA입니다. 주제는 “Should Bonbread relocate its location to Jalan Wijaya II in order to increase profitability?”입니다.

Rationale: BonBread is a subsidiary company owned by Mugunghwa Distribution in Indonesia since the 1980s. BonBread specializes in Korean inspired baked goods and operates as a type of bakery cafe that customers can dine in to eat bakeries and drinks. Although it has been long-established, its location has led the firm to encounter multiple difficulties. Moreover, due to the outbreak of COVID-19, the customer visiting BonBread bakery has significantly decreased. As COVID-19 regulations have been eased, BonBread aims to improve its profitability and achieve its aim of franchising by improving accessibility through relocation. Therefore, this report will evaluate whether the decision to relocate the Bakery ‘BonBread’ to Jalan Wijaya II would enhance future profitability and revive the firm in general.

Data collection:
Primary research – interview and survey
Secondary research – annual balance sheet

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[본문내용]

Research Proposal

Research Question: Should BonBread relocate its location to Jalan Wijaya II in order to increase profitability?

Rationale:
BonBread is a subsidiary company owned by Mugunghwa Distribution in Indonesia since the 1980s. BonBread specializes in Korean inspired baked goods and operates as a type of bakery cafe that customers can dine in to eat bakeries and drinks. Although it has been long-established, its location has led the firm to encounter multiple difficulties. Moreover, due to the outbreak of COVID-19, the customer visiting BonBread bakery has significantly decreased. As COVID-19 regulations have been eased, BonBread aims to improve its profitability and achieve its aim of franchising by improving accessibility through relocation. Therefore, this report will evaluate whether the decision to relocate the Bakery ‘BonBread’ to Jalan Wijaya II would enhance future profitability and revive the firm in general.

(…중간생략…)

Executive Summary

Bonbread is a bakery located in Senopati, Indonesia. It is a bakery which specializes in Korean style baked goods. Currently, their goal is to slowly franchise its brand across the country by 2025. However, the business has been facing problems with decrease in profitability due to its location. The disadvantageous location is interrupting Bonbread from increasing its brand awareness and building a customer base. The research question is “Should Bonbread relocate its location to Jalan Wijaya II in order to increase profitability?”

The tools used in this research were SWOT analysis, cash flow forecast, and force field analysis. The primary research was done by interviewing the manager of Bonbread and by conducting two surveys: one on customers of Bonn Bread Senopati, and one on the residents of Jalan WIjaya II. The secondary research was conducted based on the annual balance sheet on Bonbread…

• 총 페이지수: 24 pages
• 과목명: Business and Management
• 주제: Should Bonbread relocate its location to Jalan Wijaya II in order to increase profitability?
• The file is in PDF format.