HL Business IA

본 문서는 2018년 5월 아이비 시험을 위해 쓴 HLBusiness IA입니다. 만점에 가까운 점수를 받았습니다 (IB 7).

[본문내용]

Research Proposal
Research Question: “Should PT Hyosung Jakarta develop low-end Spandex offerings as a product development strategy to increase profitability in the Indonesian textile market?”
Rationale: PT Hyosung Jakarta is the Indonesian textile market leader with an approximate 50% market share through the sale of high-end Spandex products; however, the introduction of cheaper Chinese Spandex imports and by its’ competitors have lowered Hyosung’s profitability. Hence, Hyosung is considering the development of a low-end Spandex product to heighten its profitability in the market.
Theoretical Framework (Method for Data Collection): I will utilize SWOT analysis incorporating STEEPLE, Ansoff’s Matrix, Lewin’s Force Field Analysis, Profitability and Ratio analysis, and the Product Life Cycle in my evaluation to analyze whether Hyosung should develop low-end Spandex products.
Area of Syllabus to be Covered: Unit 1.3 and 1.5: Organizational Objectives (SWOT incorporating STEEPLE, Ansoff’s Matrix) Unit 1.7: Organizational Planning Tools (Lewin’s FFA) Unit 3.4: Final Accounts (Profit & Loss Account) Unit 3.5: Profitability and Ratio Analysis (Gross Profit Margin, Net Profit Margin) Unit 4.5: The four Ps (Product Life Cycle)

• 과목명: Business
• 주제: “Should PT Hyosung Jakarta develop low-end Spandex offerings as a product development strategy to increase profitability in the Indonesian textile market?”
• 총 페이지수: 24 pages
• The file is in PDF format.