IB Business and Management Extended Essay(EE) – A

본 문서는 2020년 작성된 EE로 7점을 받았습니다.

선정한 Research question은 To what extent the marketing strategies adopted by OnePlus been successful in gaining a market share in the Indian Smartphone market? 입니다.

주제가 Marketing strategies인 만큼 Syllabus 외에서도 tools를 고려하여 Porter’s Five Forces Model, STP Analysis, Marketing Mix를 사용하였습니다.
엄청 디테일하고 수준급으로 분석을 하여서 무조건 7점을 확신하였습니다.

[목차]

[본문내용]

Introduction

The Indian premium smartphone market consists of highly competitive companies like Samsung, Apple Inc, HTC, etc. However, OnePlus was able to attract Indian customers and satisfy their demands. OnePlus Technology Co., Ltd is a Chinese company which has established in December 2013 by CEOs, Pete Lau, and Carl Pei. While Oppo, Realme, and Vivo are owned by BBK Electronics , OnePlus is technically a subsidiary of Oppo, which shows that BBK electronics is a parent organization of OnePlus. The company employs around 2,640 people from 21 countries and their products are sold in more than 50 countries.
Apart from showing the innovative essence of the business by naming the brand after a mathematical concept, OnePlus entered the Indian market in 2014 with its inaugural phone, “OnePlus One,” the company projected to its competition that value is not always priced. For this reason, OnePlus and its devices are dubbed “Flagship Killers” . Flagship killer is known for a smartphone that holds all the charm of a premium gadget at the cost of a more ordinary phone . OnePlus continues to provide Indian consumers with premium flagship features at affordable prices…

• 총 페이지수: 35 pages
• 과목명: Extended Essay (Business and Management)
• 주제: To what extent the marketing strategies adopted by OnePlus been successful in gaining a market share in the Indian Smartphone market?
• The file is in Word format.