IB Business Management cuegis essay sample

CUEGIS Mcdonalds Ethics and Business Strategy Essay Outline for Obesity

Question: With reference to McDonald’s, discuss the ways in which ethics has influenced their
business strategy.

Word Counts: 893

McDonald’s is the largest American fast-food company, founded in 1940 by Richard and Maurice McDonald, expanded by Raymond Albert “Ray” Kroc. Nowadays, there are more than 36,000 owned restaurants around the world and serve 69 million customers each day, located in 101 countries. McDonald’s Vision Statement is to be the best quick service restaurant experience and their Mission Statement is to be customers’ favorite place and way to eat and drink. They are continuously improving their operations and enhancing the customers’ experience. Moreover, capitalization is currently at 124 billion dollars in April 2018, up from 107 billion dollars in April 2017. Over the last nine fiscal years. Ethics are the set of values a firm uses to decide their moral implications while conducting business. Strategy is the plan of action to achieve the strategic objectives of an organization. Mcdonald’s has managed to market internationally, however, there has been several ethical problems causing Mcdonald’s to change their business strategies which this essay intends to uncover…